Tuesday, April 20, 2010

Behind the new age consumer ...

Book Mark
The Age of Selfish Altruism
Alan Fairnington
(http://www.wiley.com/)

Four big trends

Last century, we lived in a dog-eat-dog, competitive world, in which greed was good and we were solely motivated by our selfish needs, reminisces Alan Fairnington in The Age of Selfish Altruism.

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