Monday, March 01, 2010

The ‘round numbers'

Book Mark
Brand Management 101
Mainak Dhar

Pricing points

There are two ways of looking at price points, the perceived price points in the consumer's mind and the real price points dictated by coinage, writes Mainak Dhar in Brand Management 101. Psychological price points are sometimes intuitive, like $10 versus $9.99, but sometimes you need to dig a bit deeper to understand what the price points in your category may be, Dhar explains.


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