The 'diagnostic' effort

Books 2 Byte
Rapid Transformation
Behnam N. Tabrizi
(http://www.hbspress.org/)

Quick ways to turnaround

Questionnaire is so common a data-gathering tool that it may not evoke much excitement. Yet, this was what Dave House chose when arriving at Bay Networks as the CEO with 15 direct reports. After assembling 15 teams of five people (one team per direct report), he sent the teams out on a data-gathering mission: to spend one week talking to customers, recounts Behnam N. Tabrizi in Rapid Transformation.

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