Globalization, Development and the Mass Media
Giving the poor a voice
Do communication and media have a role in improving the lot of the world's poor? Yes, and it is integral to building a social movement, argues Colin Sparks in Globalization, Development and the Mass Media. On its own, however, the best communication cannot succeed in changing the situation, the author concedes; for, it is only when the poor are organised and confident can the problems be addressed.