Monday, March 15, 2010

Communication and media for the poor

Book Mark
Globalization, Development and the Mass Media
Colin Sparks
(http://www.sagepublications.com/)

Giving the poor a voice

Do communication and media have a role in improving the lot of the world's poor? Yes, and it is integral to building a social movement, argues Colin Sparks in Globalization, Development and the Mass Media. On its own, however, the best communication cannot succeed in changing the situation, the author concedes; for, it is only when the poor are organised and confident can the problems be addressed.

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