Thursday, February 11, 2010

The 'working' ideas

Book Mark
Writing for the Media
Usha Raman

Chasing ideas

The idea of writing for the media can be an enticing one, but media writing has to begin with an idea, says Usha Raman in Writing for the Media. At times, the media process facilitates things. For example, `an entry in the daily logbook of a newspaper or magazine office' may tell you what your assignments for the day are; a collective debate among the editorial staff may assign ideas to reporters and feature writers; staff meeting discussions may outline plans for forthcoming issues of the publication; and beat reporters may find their ideas `lodged in long conversations with sources, or in records they have been following over time.'


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