Tuesday, February 23, 2010

Success factor for retail innovation

Book Mark
Distribution Channels
Julian Dent
(http://www.vivagroupindia.com/)

Dealing with retailers

Many suppliers find retailers, especially the major chains, brutal to deal with and feel that they are squeezed by the retailers' power to control access to the consumers they need to reach, writes Julian Dent in Distribution Channels: Understanding and managing channels to market.

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