Media buying and selling

Book Mark
May Lee Live and in Person
May Lee
(http://www.wiley.com/)

It's all about intention

The whole exercise of media buying and selling can be both complicated and rudimentary, finds May Lee in May Lee Live and in Person. "Complicated because of the variables involved when negotiating a licensing deal, such as time period, territories, exclusive or non-exclusive, and platforms - cable, Internet, mobile."

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