Expanding market share in China

Book Mark
China 2.0
Marina Yue Zhang
(http://www.wiley.com/)

Untapped blue-collar class is long tail of the China market

Being successful in today's China is about more than just generating net revenues; it is about maintaining or even expanding market share, which requires engaging a critical mass of customers, says Marina Yue Zhang in China 2.0. Brand loyalty may not yet be strong for many products and services because of the different developmental stage of Chinese consumers, she adds.

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