Wednesday, February 17, 2010

‘Emotional assets' of organisations

BookValue
Deep Strengths
Price Pritchett
( http://www.tatamcgrawhill.com/)

Build the psychological balance sheet

How do you assess the strength of a business? By studying the financials, such as cash flow, income statements, balance sheet, stock price, and so on? Certainly, these are crucial metrics, but we need to recognise the difference between cause and effect, says Price Pritchett in Deep Strengths: Getting to the heart of high performance.

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