Wednesday, February 17, 2010

Dealing with the customers

Book Mark
Building the Value Machine
Peter Cheverton
(http://www.vivagroupindia.com/)

Map the customer's activity cycle

A good supplier should take more interest in a customer's problems than the customer, says Peter Cheverton in Building the Value Machine. For the customer, a problem is merely something to be solved; for the supplier, a problem is lifeblood, he adds.


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