Wednesday, February 03, 2010

Tips to become a design thinker

Books 2 Byte
The Design of Business
Roger Martin

Creating value across the knowledge funnel

Among CEOs, Steve Jobs is widely viewed as a design thinker, thanks to the many captivating products from Apple's stable. But he is not the solitary design genius of popular imagination, writes Roger Martin in The Design of Business: Why design thinking is the next competitive advantage.


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