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Honey, I Shrunk the World
(http://www.igniteee.com/)

Five tips on ORM

It is perhaps time to move beyond Gen-X and Gen-Y. Enter the Gen-I (Generation Internet), the independent-thinking, globally-connected folks. Gen-I's openness to adapt to change and willingness to experiment with brands has made them a hot target for every smart marketer, notes Honey, I Shrunk the World: The essential global digital media handbook.

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