Thursday, January 07, 2010

Widening management-marketing 'gulf'

Manage Mentor
War in the Boardroom
Al and Laura Ries

CEOs have a warped sense of marketing

It is a divided house at the very top with ‘management' on one side of the table and ‘marketing' on the other. And they don't see eye-to-eye. Why so? Because the former is left-brained, and the latter, right-brained, say Al and Laura Ries in War in the Boardroom.


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