War in the Boardroom
Al and Laura Ries
CEOs have a warped sense of marketing
It is a divided house at the very top with ‘management' on one side of the table and ‘marketing' on the other. And they don't see eye-to-eye. Why so? Because the former is left-brained, and the latter, right-brained, say Al and Laura Ries in War in the Boardroom.