Trend diffusion

Book Mark
The Next Big Thing
William Higham
(http://www.vivagroupindia.com/)

The way trends tend to spread

How do trends spread? Through the process of trend diffusion, says William Higham in The Next Big Thing. In scientific usage, diffusion is the process whereby liquids or gases intermingle and move from an area of high concentration to an area of lower concentration, he explains.

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