Tips for event managers

Book Mark
Event Marketing
Leonard H. Hoyle
(http://www.wileyindia.com/)

Eight Cs of electronic event systems

Communicate, cut costs, and conduct research are the first three of the eight Cs of electronic event systems, that Leonard H. Hoyle mentions in Event Marketing. Communicating is about using the large array of resources available for event managers to communicate on the Web, he writes.

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