Reach the customer executives

Book Mark
Winning Strategies
Anirban Dutta and Hetzel W. Folden
(http://www.wileyindia.com/)

Customers from the ground-up

Where are the big deals? Try two sources - TPA (third-party advisors), and the ground up, say Anirban Dutta and Hetzel W. Folden in Winning Strategies: Secrets to clinching multimillion-dollar deals.

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