Book MarkIndia by Design
Michael Boroian and Alix de Poix
(http://www.wiley.com/)
Addiction to luxury brands
To most Indians, luxury goods are those that cost a great deal and come from foreign markets, observe Michael Boroian and Alix de Poix in India by Design: The pursuit of luxury & fashion. With the exception of international brands implanted in the major cities, India is practically devoid of any Indian branded fashion and luxury goods today.
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