Digital marketing

Book Mark
Six Pixels of Separation
Mitch Joel
(http://www.hachettebookgroup.com/)

Digital marketing is about being slow

Why does the online auction eBay work? Why do most people buy from someone they do not know, based on a bunch of positive peer reviews and ratings from people they do not know? The answer, as Mitch Joel writes in Six Pixels of Separation, is that we have an inherent trust in those who have taken the time to publish their personal feedback.

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