Book MarkAt the Helm
Peter Isler
(http://www.macmillanpublishersindia.com/)
Innovate, be creative, says Peter Isler in
`Rule six - push the limits,' a chapter in At the Helm: Business lessons for navigating rough waters. He avers that every product can be improved; every service can be provided to customers and clients better, more efficiently, and more effectively; every customer can experience an even better relationship with your firm and its employees.
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