'Worthy' pricing

Book Mark
From Acorns
Caspian Woods
( http://www.pearsoned.co.uk/)

Be not cheap as chips

Price your product or service right, not cheap, says Caspian Woods in From Acorns: How to Build a Brilliant Business, second edition. Setting the right price can be a tricky business because price is tied up with the whole notion of ‘worth’ and is a very emotional issue, he explains.

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