Friday, October 30, 2009

Poll survey

Book Mark
A Handbook of Poll Surveys in Media
N. Bhaskara Rao
( http://www.gyanbooks.com/)

Pulse of polls

Research agencies engaged in conducting poll surveys will be appreciated far more than at present if only they treat such poll eve opportunities beyond commercial concerns, suggests N. Bhaskara Rao in A Handbook of Poll Surveys in Media: An Indian Perspective.

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