News online

Books 2 Byte
Digital Strategies for Powerful Corporate Communications
Paul A. Argenti and Courtney M. Barnes
( http://www.tatamcgrawhill.com/)

Optimise your digital assets in online newsrooms

Blogger relations, social media news releases, and the monitoring of online news outlets. If your company is already doing all these, it may be useful to know that these are only a part of the overall media relations picture, as Paul A. Argenti and Courtney M. Barnes write in Digital Strategies for Powerful Corporate Communications.

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