The myth of meritocracy

Book Mark
Life Inc.
Douglas Rushkoff
( http://www.landmarkonthenet.com/)

Mass marketing de-socialised consumption

While mass production de-socialised the worker, mass marketing de-socialised consumption, writes Douglas Rushkoff in Life Inc. Brands had to alienate people from one another in order to replace the human bonds that once characterised commerce with artificial corporate ones, and national brand relationships replaced local social relationships, he rues.

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