A feedback loop

Book Mark
Social Media Marketing
Dave Evans
( http://www.sybex.com/)

The social media party

Your customers are already talking about you, and the fact that you aren’t participating is your implicit endorsement of whatever it is that they are saying, reminds Dave Evans in Social Media Marketing: An Hour a Day. “Your customers, using the Social Web, can talk with each other about you and about your products, services, and brand.

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