Tuesday, October 06, 2009

One constant through time

Books 2 Byte
Viral Loop
Adam L. Penenberg
( http://www.hodder.co.uk/)

The buzzword is ‘engagement’

One constant through time is that conventional wisdom is often wrong, especially in the early days of technological transformation, says Adam L. Penenberg in ‘Viral Loop’. He cites many examples to support his assertion. “In 1876, the president of Western Union brushed off Alexander Graham Bell’s telephone as little more than an ‘electric toy’… Oxford University professor Erasmus Wilson predicted that when the 1878 Paris Exhibition closed, the electric light would ‘close with it and no more will be heard of it.’


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