Lines that grab attention

Book Mark
Powerlines
Steve Cone
( http://www.vivagroupindia.com/)

The ‘sound’ connection

Lines that grab attention and turbocharge people’s memory banks are usually spoken aloud with skilful inflection, says Steve Cone in Powerlines: Words that sell brands, grip fans, & sometimes change history. “We instinctively pay attention when the message has a cadence, when the words rhyme, or are repeated in the same sequence.”

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