Monday, September 28, 2009

Lines that grab attention

Book Mark
Steve Cone

The ‘sound’ connection

Lines that grab attention and turbocharge people’s memory banks are usually spoken aloud with skilful inflection, says Steve Cone in Powerlines: Words that sell brands, grip fans, & sometimes change history. “We instinctively pay attention when the message has a cadence, when the words rhyme, or are repeated in the same sequence.”


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