The five hallmarks

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The Inside Advantage
Robert H. Bloom
(http://www.tatamcgrawhill.com/)

Uncommon advantage

Will all the small shops in India simply disappear under the onslaught of Wal-Mart and the other giant merchants who are sure to follow? Will the Indian consumers abandon their small-shop owners for a broader selection of goods at lower prices? These are some of the questions that Robert H. Bloom raises in The Inside Advantage: The Strategy that Unlocks the Hidden Growth in your Business.

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