Wednesday, September 09, 2009

Advice to enterprises

Book Mark
Philip Kotler and John A. Caslione

Marketing cuts in turbulence

When the time comes to make cuts, marketing always seems to get the first swipe, and new product development the second, find Philip Kotler and John A. Caslione. The authors rue that such a response is always a mistake because it destroys market share and innovation in Chaotics: The Business of Managing and Marketing in the Age of Turbulence.


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