Wednesday, August 12, 2009

To win a client

Book Mark
Welcome to Advertising!
Omkar Sane
(Tranquebar)

Client-wise

Winning a client is like wooing a girl, analogises Omkar Sane in Welcome to Advertising! (Tranquebar). You have to spend on her, impress her with flashy things she doesn’t understand, pamper her, meet her unreasonable demands , be on your toes at all times of the day (and night) and massage her ego before she becomes yours, he describes.

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