Wednesday, August 12, 2009

The five key relationship performance measures

Books of Account
Strategic Alliances & Marketing Partnerships
Richard Gibbs and Andrew Humphries

Measuring partnership performance

One of the sections in Strategic Alliances & Marketing Partnerships, by Richard Gibbs and Andrew Humphries, is about measuring partnership performance. Current methods of judging the value and performance of a partnership generally address the traditional time, cost and quality perspectives, the authors note.


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