Books of AccountStrategic Alliances & Marketing Partnerships
Richard Gibbs and Andrew Humphries
( http://www.vivagroupindia.com/)
Measuring partnership performance
One of the sections in Strategic Alliances & Marketing Partnerships, by Richard Gibbs and Andrew Humphries, is about measuring partnership performance. Current methods of judging the value and performance of a partnership generally address the traditional time, cost and quality perspectives, the authors note.
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