Creating a new-age entrepreneurial department

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Policing: Reinvention strategies in a marketing framework
Rohit Choudhary
( http://www.sagepublications.com/)

Marketing the police

The present-day policeman is generally viewed by the public with the same loathing as were his imperial predecessors; however, the authority wielded by the policeman has diminished considerably over time, rues Rohit Choudhary in ‘Policing: Reinvention strategies in a marketing framework’.

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