Monday, August 31, 2009

Convincing attractively

Book Mark
The Gentle Art of Getting Your Own Way
Patrick Forsyth
( http://www.macmillanpublishersindia.com/)

Characteristics of persuasiveness

To be persuasive, a case must exhibit three key characteristics: be understandable, attractive, and convincing, says Patrick Forsyth in The Gentle Art of Getting Your Own Way.

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