Wednesday, August 12, 2009

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Book Mark
Global Marketing and Advertising
Marieke de Mooij
( http://www.sagepublications.com/)

Media paradox

You’d tend to agree with the common perception that the growing number of satellites makes it possible for anybody on this global village to receive any TV channel. Alas, this is just theory, says Marieke de Mooij in Global Market ing and Advertising: Understanding Cultural Paradoxes, third edition.

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