Books 2 ByteCats
Stepehen C. Lundin
( http://www.tatamcgrawhill.com/)
Workspaces for innovation
When you walk through the offices of IDEO in Palo Alto, you will see evidence of prototyping, informs Stepehen C. Lundin in Cats: The nine lives of innovation. “I saw a jar full of computer mouses, a product innovated by IDEO, and I asked why so many? The answer was that on the mouse project, the company wanted to be able to ‘see’ the subtle differences,” he nar rates.
More
0 comments:
Post a Comment