Wednesday, July 15, 2009

Price discrimination

Books 2 Byte
Basic Instincts
Pete Lunn
( http://www.marshallcavendish.co.uk/)

Fair price

We expect that prices of high-tech products fall substantially with time, but not very fast, says Pete Lunn in Basic Instincts: Human nature and the new economics. He cites the example of how the early buyers of iPhone felt ripped off when Apple could knock a third off the price and could still make a profit.

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