Live brand experiences

Book Mark
Experiential Marketing
Shaz Smilansky
( http://www.vivagroupindia.com/)

Move from CRM to CEM

Life is ultimately an amalgamation of daily experiences, writes Shaz Smilansky in Experiential Marketing: A practical guide to interactive brand experiences. She assures that live brand experiences — that is, brand-relevant, two-way communications between consumers and brands — can be delivered face to face or remotely.

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