Thursday, July 30, 2009

The 'daringly different' ad

Books 2 Byte
I Will Survive
Sunil Robert
(Westland)

Ad skirmishes

When Acer launched its new brand ‘Veriton’ in India, a few rules got broken. “I decided that it was time to halt the safe, consensus-based advertising game. We needed to be daringly different and bold and I proposed a different strategy,” narrates Sunil Robert in I Will Survive (Westland).

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