Modern capitalism - high fixed costs, but low production costs

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Creative Capitalism
Michael Kinsley
( http://www.landmarkonthenet.com/)

Win-win possible in creative capitalism

“If you figure out how to give good customer service, you are allowed to brag about how you have great customer service. If you figure out how to make governments love you by helping the poor people in that country, you get both the benefit of the government loving you and you get to say you helped the poor in that country,” reads a snatch of the dialogue in Creative Capitalism: A conversation with Bill Gates, Warren Buffett, and other economic leaders, edited by Michael Kinsley.

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