Challenging PR jobs

Book Mark
Public Relations
Iqbal S. Sachdeva
( http://www.oup.com/)

PR pyar

The days of PR people working as errand-boys between the organisation and media are over, declares Iqbal S. Sachdeva in Public Relations: Principles and Practices. “The multipli city of TV channels, the mind-boggling number of newspapers, particularly the emergence of financial journalism…

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