Thursday, June 04, 2009

From an operational focus to a customer focus

Book Mark
The Shift
Scott M. Davis
( http://www.josseybass.com/)

Begin a new dialogue in marketing

Going to end are the days of marketing strategies and business strategies created independent of one another and in different documents, with different authors, and written in different fonts, declares Scott M. Davis in The Shift: The transformation of today’s marketers into tomorrow’s growth leaders.

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