Retail store design

Book Mark
Marketing
Chris Hackley
( http://www.sagepublications.com/)

Retail environs as marketing strategy

With an intention to maximise sales per square foot of shelf space, it is not uncommon for retail stores to “undertake detailed analysis of the way consumers wander through the shop and browse the displays.” For instance, supermarkets often assume that most customers will come into the shop for bread and milk, and most customers will naturally want to walk to the left, writes Chris Hackley in Marketing: A Critical Introduction.

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