Compelling aspects of media

Book Mark
The Rhetorical Power of Popular Culture
Deanna D. Sellnow
( http://www.sagepublications.com/)

Media logic

You Google something and you get fidgety because the information you are looking for is not on the first page. When watching a movie, the screen presence of computers or cell phones, radios or TVs don’t get your attention. This is media logic at play, explains Deanna D. Sellnow in The Rhetorical Power of Popular Culture: Considering Mediated Texts.

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