Monday, May 25, 2009

India’s income distribution

Book Mark
The Indicus Consumer Handbook
Laveesh Bhandari
( http://www.pearsoned.co.in/)

Back decisions with right consumer data

There is no workable definition of who the affluent are and how their affluence impacts their consumption, notes The Indicus Consumer Handbook: The Marketer’s Guide to Indian Consumers, edited by Laveesh Bhandari.

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