Book MarkKiller Differentiators
Jacky Tai and Wilson Chew
(Westland)
Narrate your product story
Even if all your competitors make their products the same way, you can still use the manufacturing process as a differentiator, urge Jacky Tai and Wilson Chew in Killer Differentiators: 13 Strategies to Grow Your Brand (Westland). “All you have to do is be the first to tell the story,” the authors advise.
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