'Speak in human terms'

Book Mark
Crisis Communication
Peter F. Anthonissen
( http://www.vivagroupindia.com/)

When facts can fail

Facts are important but when ‘faced with crisis-laden video pictures, blogs gone wild, interest groups presenting their information (or disinformation) across new media,’ companies need to speak in human terms, counsels Roger Bridgeman in one of the essays included in Crisis Communication: Practical PR Strategies for Reputation Management and Company Survival, edited by Peter F. Anthonissen.

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