Wednesday, April 15, 2009

The innovation pyramid

Books 2 Byte
Entrepreneurship for Everyone
Robert B. Mellor
(http://www.sagepublications.com/)

Diversity, a major source of innovation

While invention is right at the top of the innovation pyramid, and the middle layer is creativity, what lies at the base is mundane `diversity,' which is responsible for the majority of everyday problem solving (incremental innovation), says Robert B. Mellor in Entrepreneurship for Everyone: A student textbook.

More

0 comments: