BookValueReputation
Charles J. Fombrun
(Harvard Business School Press)
Reputational capital
As investors, we expect companies to be credible, says Charles J. Fombrun in Reputation: Realizing Value from the Corporate Image (Harvard Business School Press). “We ask that managers live up to the claims and commitments they make in press releases, annual reports, and other communications. Having entrusted them with our hard-earned savings, we demand that they show good faith in their dealings with us.”
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