Friday, April 17, 2009

Advertising campaign in foreign market

Book Mark
International Entrepreneurship
Robert D. Hisrich
( http://www.sagepublications.com/)

Get the message right

The key issues in establishing a good advertising campaign for the foreign market are the advertising budget, the media strategy, and the message, writes Robert D. Hisrich in International Entrepreneurship: Starting, Developing, and Managing a Global Venture.

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