To sustain a competitive advantage over time

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Reinventing Strategic Planning
Stephen Haines
( http://www.jaicobooks.com/ )

Measure what’s vital

To balance long and short term considerations, every organisation must look at QBL or ‘quadruple bottom line,’ says Stephen Haines in Reinventing Strategic Planning. QBL, as he explains, is “a minimum of four key areas that must be measured and tracked in order to create an outcome-based measuring system.”

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