BookValueHard-Knocks Communication
Giri
( http://www.shroffpublishers.com/ )
Pretensions don’t last
Credibility is one of the ‘thirty-six timeless rules for success’ that Giri discusses in Hard-Knocks Communication. Pretensions don’t last, the author guides. “One of the principles of integrity is to defend your convictions in the face of great pressure.” No matter what else you do well, if your listeners think you don’t have credibility, you’re going to lose, he avers.
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